Danson completed a PhD in electrical engineering at the University of the Witwatersrand, Johannesburg. Danson has experience in multiple business sectors.  He started his career in South Africa working on engineering projects for mining, rail, solar and wind projects.  He went on to work at National Grid as a Power Quality Engineer followed by Jaguar Land Rover where he led the team that delivered the battery for the World Car of the Year 2019, Jaguar I-Pace.

Danson founded Daηecca in January 2018 as the I-Pace project went into production, to fulfill his vision of having freedom to do things a better way. He champions our use of Lean and Six-Sigma disciplines and has a special interest in process development.